Spring hasarrived and along with that comes the chance to spotlight another one of ourlocal brands that has been making waves in the Atlanta area for over a yearnow. That brand is Ayeo started back in late 2010 by Clarence McSpadden(JR) andJerel Thomas(J2). I asked JR how did they come up with the name AYEO and helaid it out really simple, he said that Ayeo is slang for trying to getsomeone’s attention, that’s what he wanted from his brand something that wouldcatch your eye and get people’s attention. With a name for their line and theircombined artistic and graphic design skills a dream became a reality. I firstencountered Ayeo at Sneaker Friends 2011 and was very impressed by the designsand quality of the pieces. Ranging from t-shirts to sweatshirts they havereally created their own lane in the growing market of upstart brands inAtlanta. Since their rapid rise from 2010 they have parlayed the Ayeo ClothingCo. to incorporate AyeoLife, a skateboard/lifestyle brand and even have their own skate team. The skate team which I have also got the chance to kick it withon 2 separate occasions is AYEO/L.A.I.D. which can be found at SorryAboutLaid.com. These guys have also found the time to do skate decks andeven collaborating with local skate brandAtnalta. You can catch these guys spring line dropping on 3/30/12 check out thewebsite AYEOlife.com. You can find them on twitter @ayeolife and like theAyeoLife page on facebook.
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